October 18, 2018 | by Lisa Mattson
UPDATE: Our deadline to watch this video has been extended to November 15, 2018.
Help wildfire disaster survivors simply by watching this video before November 1, 2018. Every video view means a $1 donation to Rebuilding Our Community Sonoma County. John Jordan explains why we’ve decided to create this fundraising campaign in his video introduction. Here’s some additional background about why we’re using our Halloween video to give back to the community.
Last year, a few weeks before Halloween, life as we know it changed for thousands of people who call Wine Country home. The series of devastating wildfires that broke out in the middle of the night destroyed 5,300 homes in Sonoma County. Sadly, 22 people died in the Santa Rosa area alone. Halloween did not feel like a holiday we wanted to celebrate, so Jordan Winery canceled our annual party to open up hotel rooms for first responders and began the work of helping our employees and the community start to heal.
The John Jordan Foundation continues to fill the fundraising gaps left for local non-profits and community organizations in the wake of the fires so they can continue to provide essential services to families. Many of their donors lost everything in the fires. Jordan continues to donate produce to Sonoma Family Meal, which is still feeding 80 families who are struggling to recover from the disaster.
Tourists to wine country don’t see the scars left by the fires. Our skies are blue, our vineyards are green, our towns are bustling, our wineries are all open and ready to pour you a taste.
Halloween at Jordan is back, and our invitation to the private event was a short film that took almost three months to create. It’s the story of an ancient Egyptian city that was destroyed by fire, but its great wines survived.
We are sharing this film with the public to raise money for Rebuilding Our Community Sonoma County, a collaborative of local non-profits helping more than 800 people displaced from the fires. For every view we receive, our foundation will donate $1 to the charity, up to $25,000. This money will help our community’s most vulnerable fire survivors receive essential support in their recovery, especially those still in need of long-term housing.
We hope you enjoy Indiana Jordan and the Lost City of Cab with glass in hand. Please share this video with your friends and help us reach our goal. Deadline to watch is November 1, 2018. #SonomaStrong