June 14, 2010 | by Lisa Mattson

Created in 2010, The Journey of Jordan blog is our way of sharing life in Sonoma County wine country–not just as winemakers, but as experts in culinary hospitality, farming and visual storytelling. Here, you’ll find John Jordan, as well as our winemaker, ranch manager and other Jordan Winery staff members, offering winery news, updates from the vineyard and cellar and tips for serving and enjoying wine through vivid videos, photos and stories. (We were the first mid-sized family winery in California to dedicate time and resources to producing high-quality videography and photography in-house.) Since then, The Journey of Jordan blog has been recognized as one of the industry’s best winery blogs, receiving ongoing recognition from the annual Wine Blog Awards, including 2014 Best Photo/Video on a Blog2013 Best Winery Blog, 2013 Best Photo/Video on a Blog and 2012 Best Winery Blog, as well as Best Wine Video at the 2015 Born Digital Wine Awards and finalist in Wine Spectator‘s 2013 and 2011 Lights! Camera! Pour! Video Contest. We shoot all video blog footage using two Canon 5D DSLR cameras, many different lenses, warehouse equipment for dollies and jibs, a drone, a steadicam, and other tools commonly utilized by independent filmmakers and professional camera operators.


Several passionate people responsible for Jordan’s renowned wines and gracious hospitality are featured in our blog. They include:

  • John Jordan, Chief Executive Officer
  • Sally Jordan, Co-Founder
  • Maggie Kruse, Winemaker
  • Brent Young, Director of Agricultural Operations
  • Lisa Mattson, Creative Director
  • Maribel Soto, Director of DTC & Estate Services
  • Kendall Busby, Director of Marketing & Communications
  • Tim Spence, Director of Operations
  • Rob Davis, Retired Winemaker