June 16, 2010 | by Lisa Mattson


Jordan Vineyard & Winery has donated the production services of its in-house videography team to document the third annual Wine Bloggers Conference June 25-27 using high-definition video equipment. In addition to producing a documentary-style video that chronicles the conference, Jordan’s videographers will also host WBC’s first Video Diary Room, a private space adjacent to conference ballrooms where the more than 300 attendees will have the opportunity to speak freely on camera about wine, blogging, conference speakers and discussions, travel woes or even aha! wine moments. No topic is off limits but YouTube Community Guidelines must be followed.

California’s first family-owned wine estate to create an in-house videography department that captures everyday life on the estate and publishes a high-definition video blog, Jordan Vineyard & Winery launched The Journey of Jordan vlog on February 1, 2010. Communications Director Lisa Mattson selects shoot locations, develops questions, conducts all interviews and operates the camera, while Communications Coordinator Laura Petersen assists with production and handles video editing. Both Mattson and Petersen will attend WBC and volunteer their videography services. Mattson, who developed an interest in video storytelling for wineries after discovering Gary Vaynerchuk of Wine Library TV on YouTube in 2006, has also been selected to speak on a WBC panel about vlogging, which will be held Saturday, June 26, and includes co-panelists Master Sommelier Andrea Robinson and Vintuba’s Christian Oggenfuss.

“We’re really excited to offer conference attendees a new creative outlet for expressing their enthusiasm and opinions about wine, blogging, the conference or any topics that inspire storytelling,” said Allan Wright, owner of Zephyr Adventures, which produces the annual Wine Bloggers Conference.

Video Diary Room sessions will be published on the Wine Bloggers Conference WineBloggersChannel on YouTube during and after the conference until all diary videos are posted. Additional information about Video Diary Room hours and locations will be provided to conference attendees at registration. The documentary video chronicling the conference will be completed in late summer and used to promote the 2011 event.

About Wine Bloggers Conference

The Wine Bloggers Conference is a premier North American assembly of wine bloggers and industry representatives involved in the online business of wine. Now in its third year, the conference continues to sell out and expand with input and collaboration from an active wine blogging community. The European Wine Bloggers Conference, the overseas counterpart, takes place October 22-24, 2010, in Vienna, Austria. For more information about the WBC, visit www.winebloggersconference.org.

About Jordan Vineyard & Winery

Tucked into the hills of Alexander Valley in Sonoma County, Jordan Vineyard & Winery has been dedicated to Cabernet Sauvignon, Chardonnay and hospitality since 1972. Under the guidance of second-generation vintner John Jordan, the iconic estate combines 21st-century sensibility with its founding winemaking values of balance, elegance and food affinity. For more information about Jordan Vineyard & Winery, please visit www.jordanwinery.com, or email blog@jordanwinery.com.