March 1, 2024 | by Kendall Busby

This month, John Jordan is proud to announce the promotion of Ashley Cesario to the esteemed position of National Sales Director. With over a decade of experience at Jordan, Ashley has been at the forefront of expanding the brand’s influence in various markets across the globe. Her promotion marks a significant milestone as she embarks on a new chapter dedicated to furthering Jordan’s sales strategy. Ashley succeeds Brad Butcher after 12 years with Jordan.

In her new position, Ashley will play a pivotal role in shaping Jordan’s global sales strategy, while fortifying the winery’s prominent standing and impact in diverse markets. Drawing from her impressive 16-year tenure in the industry, including over a decade at Jordan, Ashley’s visionary guidance promises to not only elevate the Jordan brand but also enrich the guest experience and drive sales, as Jordan continues to solidify itself as an industry and market leader.

“I am honored to embrace the responsibilities that come with assuming the role of National Sales Director in this exciting new chapter with Jordan Vineyard & Winery,” said Ashley Cesario. “Over the past decade, I have been fortunate to work with such an extraordinary team at Jordan, one driven by the pursuit of excellence and growth within the industry. I look forward to further strengthening our standing as a premier winery and hospitality brand.”

Ashley’s career began in 2008 as a merchandiser at SGWS-IL, where she furthered her expertise and credentials by earning her CSW/CSS certifications and gained invaluable experience across sales both on and off premise. Over the next five years, Ashley immersed herself in spirits advocacy with Bacardi and full book management in the hotel division, where she collaborated with wholesalers, agencies, and suppliers. In 2013, Ashley joined Jordan as the Northeast Regional Sales Director, where she quickly distinguished herself by forging significant relationships within the industry through a collaborative and creative approach. Soon thereafter, Ashley was promoted to the role of Eastern U.S. and Export Sales Director, where she spearheaded the development of Jordan’s robust global distribution strategy. Under her guidance, the winery’s presence significantly expanded, penetrating new markets across 16 additional countries, underscoring Ashley’s strategic vision and immeasurable value.

“Ashley has been an integral part of the Jordan family, displaying exceptional dedication, strategic skills and innovation within her previous positions; I’m confident that she will excel in her new role as National Sales Director,” stated John Jordan, Chief Executive Officer of Jordan Vineyard & Winery. “Her impressive track record in successfully navigating Jordan into new markets both domestically and internationally, coupled with her ability to foster strong relationships with clients and partners, exemplifies her visionary leadership. This well-deserved promotion is a testament to Ashley’s remarkable capabilities, and we have the utmost confidence that under her guidance, our sales team will reach new heights as we continue to broaden our global footprint.”

With a strong passion for the artistry of winemaking, Ashley cherishes her humble beginnings in the industry that laid the foundation for her growth. Ashley’s legacy at Jordan is marked by her unwavering commitment to excellence, strategic foresight and the profound relationships she has cultivated over the years.

woman holding glass of red wine and smiling
Ashley Cesario, Jordan’s New National Sales Director