October 17, 2013 | by Lisa Mattson

With the digital age comes changes in the way people decide what they eat and drink. Each meal is an opportunity for restaurants to present their guests with the most memorable food and wine experience. A few years ago, John Jordan decided to transform modern-day dining by creating Tastevin, a user-friendly iPad app that empowers restaurateurs with a dynamic selling tool that saves time and money while exciting guests.


Jordan Winery has now expanded its sales and marketing expertise to include Tastevin, the most dynamic tablet technology solution for on-premise beverage programs.

Currently used in 14 states and Canada, Tastevin was created by John Jordan and wine technology entrepreneur, Josh Hermsmeyer, who saw an unmet need in the fast-growing tablet wine list market and created a second company to develop Tastevin.

“After four decades of selling wines to restaurants, we believe that offering Tastevin is a natural progression for Jordan as a thought leader in technology, and most importantly, as a trusted resource for delivering quality and consistency to our on-premise partners,” John Jordan says.

Easy to use in an approachable format, Tastevin instantly disseminates tasting notes, labels, photos, and other rich media to iPads, integrates directly with all major POS systems to gather real-time sales data previously impossible to attain on-premise, eliminates embarrassing out-of-stock situations, streamlines inventory management, helps boost slow-moving inventory, aids staff trainings, and saves time, money and paper.

“We’re excited to provide our customers with a tablet wine list resource that was built in the Jordan fashion—no compromises,” says Chris Avery, National Sales Director for Jordan. “The research and talent that John and Josh have put into making this technology useful and affordable to restaurants is remarkable.”

An overview of Tastevin’s features and benefits is available at www.tastevinapp.com, and a free demo can be downloaded from iTunes. For more information, contact your Jordan Regional Sales Director or email Tastevin.

About Tastevin by Labrador OmniMedia

Founded in 2011, Labrador OmniMedia is re-inventing on-premise beverage sales with its Tastevin app. Headquartered in Northern California, the company is dedicated to creating technology that blends a dynamic user experience with unmatched systems integration, saving clients time and money while providing previously inaccessible sales data. Labrador OmniMedia clients include Auberge du Soleil, MGM International, Hyatt, Kimpton, Fairmont, Ritz-Carlton, JW Marriott, and other prestige hotels and restaurants in all major U.S. markets. For more information on Labrador OmniMedia’s Tastevin app, visit www.tastevinapp.com.

About Jordan Vineyard &Winery

Jordan Vineyard & Winery lies tucked into the hills of Alexander Valley in Sonoma County, where the iconic Jordan chateau, inspired by the great estates of France, overlooks nearly 1,200 acres of rolling hills and vineyards with more than three quarters of the land dedicated to natural habitat. Today, second-generation vintner John Jordan continues to build upon the legacy of his parents, preserving the timeless winemaking qualities of balance, elegance and food affinity. www.jordanwinery.com